I have read some blogs where people say that they don't think that Search Engine Optimization (SEO) is important. As a Charlotte Virtual Tour Provider I wanted to come up at the top of the search engines if a real estate professional searched for a virtual tour company, provider, vendor or whatever term they used to find my company.

As a new virtual tour company in Charlotte, I needed exposure. And, since my website was brand new, I was coming up on page 9 on Google when I searched for Charlotte Virtual Tour Providers. When I searched for Charlotte Virtual Tours, I was nowhere to be found. I asked Team RTV, RTV's Dealer Marketing Department for some help. They responded immediately. Following their program, I started working on my site's SEO that Sunday afternoon while watching the Panther's game on TV. GO PANTHERS! We might be somewhat respectable this year.

Anyway... by the next Saturday, my site was coming up on the first page. Now, thanks to Active Rain, and a little effort on my part, my site comes up at the top of the first page for some key words and, no matter what key words I use, there are multiple references to my site, my Active Rain blogs or my Active Rain profile somewhere on the first page and in the following pages.

I can't say that being on top of the page has brought me any new business yet, but it feels good knowing that when potential customers search, they will find my company, Look Charlotte. I think it lends a certain amount of credibility to my virtual tour company when someone searches and finds me at the top of the first page.

Is SEO important? I think you could make an argument both ways. I am just happy to be found in the search results when someone searches for my company.

Thanks Team RTV!!

Rick
Look Charlotte Media Solutions
www.lookcharlotte.com
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